Alexa Shopping Center: Berlin’s Urban Playground at Alexanderplatz

Located right next to Alexanderplatz, the Alexa Shopping Center is one of Berlin’s most popular retail destinations — a vibrant blend of shopping, dining, and entertainment in the very heart of the city. Opened in 2007, Alexa was designed to capture the energy of modern Berlin, while paying homage to the area’s historical significance as one of the city’s busiest public squares.

With more than 180 stores spread across 56,000 square meters and five floors, Alexa offers a diverse mix of international fashion brands, electronics, home goods, and lifestyle boutiques. Visitors can find everything from high-street favorites like ZARA, H&M, Bershka, Levi’s, and Nike, to specialty shops and Berlin-based designers.

The building’s distinctive Art Deco-inspired façade, painted in warm terracotta tones, gives Alexa its unique character and sets it apart from other shopping centers in the city. Inside, wide corridors, bright lighting, and elegant architectural details create an atmosphere that is both stylish and comfortable.

Beyond shopping, Alexa is a social hub. The Food Court, located on the top floor, offers more than 20 international restaurants and cafés, making it a perfect stop for travelers exploring Alexanderplatz. With direct connections to U-Bahn, S-Bahn, and tram lines, Alexa is also one of the most accessible malls in Berlin.

Whether you’re hunting for the latest fashion trends, grabbing a quick bite, or simply taking a break from sightseeing, Alexa embodies Berlin’s urban lifestyle — dynamic, creative, and full of life.